- NMA Campaign of the Month Ad Watch: Easton Ellis book launch promotion awakens the inner devil.
- Find your Lorien Legacy Find your Lorien Legacy online in "The Legacy Test" for "I Am Number Four"
- Webpick Of The Day: The Farm A new online gaming experience..
- The Legacy Test Find Your Lorien Legacy in "The Legacy Test" for "I Am Number Four" from Ralph for Penguin Books.
- Find Your Legacy The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to announce the launch of their latest project, an online test for the sensational new Penguin thriller "I Am Number Four."
- Covert Affairs From Ralph In support of the new USA Network original series COVERT AFFAIRS, digital creative agency Ralph recently developed The Farm, which allows fans to work alongside Annie Walker (series star Piper Perabo) to hone active spy skills, including closed-course driving, video surveillance, lock-picking and more...
- Game On For TV Spies! USA Network and digital agency Ralph have developed an online interactive game, The Farm, to promo the TV series Covert Affairs. Players have to work alongside one of the characters from the show in her role as a spy. New challenges will be posted, enabling fans to use Facebook Connect to pull in information, share scores and gain extra points by recruiting their friends to help answer questions...
- The Devil In You - By Ralph And if you could give free rein to your desires... on an innocent young girl from Minnessota who came to an audition, what would you say? This is what the agency Ralph offers us to mark the release of the new book by Bret Easton Ellis: Imperial Bedrooms...
- Online Interactive CIA Training Camp Ralph Develops Online Interactive CIA Training Camp for USA Network Original Series COVERT AFFAIRS - The Farm ..."This is the biggest gaming project our New York studio has worked on to-date, and over its course, we've built a great working relationship with everyone at USA Network," explained Iain Barrington-Light, director for Ralph New York
- The Devil in Brett Easton Ellis Picador has gone beyond the trailer to promo Brett Easton Ellis' latest novel, Imperial Bedrooms. The publishing imprint has teamed with digital agency to Ralph to create on online experience, TheDevilInYou, inspired by the book and aimed at testing readers' 'moral aptitude'.
- Ralph Helps Fans Hone Espionage Skills Covert Affairs promo from USA Network and Ralph helps fans hone espionage skills The new interactive experience entitled The Farm (http://thefarm.usanetwork.com) allows fans to work alongside Annie in her quest to continue to hone skills necessary for any active spy, including closed-course driving, video surveillance, lock-picking and more.
- Woman Taunted! Woman Taunted in Promotion for Bret Easton Ellis' New Book ...Bret Easton Ellis fans are now directed to The Devil in You where they can step into the shoes of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in LA...
- Promo From USA Network and Ralph Covert Affairs promo from USA Network and Ralph helps fans hone espionage skills ...COVERT AFFAIRS follows a young CIA trainee who is suddenly thrust into the inner sanctum of the agency after being promoted to field operative...
- COVERT AFFAIRS - The Farm Digital creative agency Ralph is very proud to announce its latest project, a new online gaming experience developed in support of the much-anticipated USA Network original series COVERT AFFAIRS...
- "The Camp" for COVERT AFFAIRS Hone your espionage skills for prizes at "The Camp" for COVERT AFFAIRS Ralph Develops Online Interactive CIA Training Camp for USA Network Original Series COVERT AFFAIRS - The Farm...
- Covert Affairs Enter COVERT AFFAIRS via The Farm...
- Fans Play Armchair Espionage for Covert Affairs Digital creative agency Ralph has created an online game in support of the USA Network original series "Covert Affairs." The show follows a young CIA trainee who is suddenly thrust into the inner sanctum of the agency after being promoted to field operative...
- Interactive CIA Training Ralph Develops Online Interactive CIA Training Camp for USA Network Original Series COVERT AFFAIRS - The Farm...
- Digital Marketing Picador and Ralph explore the signature nihilism of Mr Ellis...
- Imperial Bedrooms Online game for Bret Easton Ellis's latest novel not a paragon of feminist ideals.
- The Friday Playlist - Bret Easton Ellis Edition Inspired by the devilishly smart online campaign for Bret Easton Ellis’ Imperial Bedrooms (see thedevilinyou.com)..
- Ralph Launch Unique Online Experience Picador and Digital Creative Agency Ralph Launch Unique Online Experience Inspired by New Bret Easton Ellis Novel, "Imperial Bedrooms"
- The Devil in You This web game is inspired by the novel from Bret Easton Ellis to test the world's moral aptitude.
- Choose Your Own Bret Easton Ellis-Style Adventure To celebrate the release of Imperial Bedrooms, Bret Easton Ellis' quarter-century revisiting of his nihilistic classic Less Than Zero...
- Movie Campaigns With Awesome Digital What makes for a Killer movie campaign?
- The Ultimate Tool! Official "MacGruber" Website from Digital Creative Agency Ralph Puts The Ultimate Tool in Your Hands The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project..
- This Water - Refreshing New Ad This Water Launches Refreshing New Advertising Campaign
- This Water Unveils First TV Ad The ad was created by freelancers found through the Gallery Network and is part of the brand's biggest above-the-line campaign since its launch in 2007.
- This Water Ad This Water used The Gallery Network to source freelancers for its biggest ever campaign, which breaks on Monday 17 May...
- 2010 Webby Awards Winners List View nominations and winners here...
- Webby Recognition for Ralph Webby Recognition for Ralph's BIMA - Winner "Walt's Warning"
- WLB interviews Chris Hassell WeLoveBusiness.co.uk was lucky enough to gain access to Chris Hassell, the co-founder and creative director of London (and now worldwide) digital agency Ralph.
- Walt's Warning - Webby Nomination Ralph's "Walt's Warning" Web Site Nominated At 14th Webby Awards.
- Social Kick-Ass Can Facebook Turn You Into a Superhero?
- "Walt's Warning" named Official Webby Honoree Ralph's BIMA Award-winning website for "Walt's Warning" named Official Webby Honoree...
- New "KICK-ASS" Superheroes The new superheroes star in a customized trailer along with Kick-Ass and other characters from the film, and users are encouraged to post the clips to Facebook, invite their friends to visit the app and vote for the superhero of their choice.
- Kicking Movie Ass With Facebook Online heroes. Digital agency Ralph has come up with a 'superhero generator' website with deep links to Facebook to promo the release of the Lionsgate film Kick-Ass.
- DADI Awards 2010 Judging Panel Assembled This year's DADI Awards, in association with Leeds Live it Love it, has launched, with another stellar panel of judges having been assembled to view this year’s work from the digital industry...
- A Kick-Ass Site! The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the website www.iwillkickass.com...
- Ralph Leverages Facebook For Kick-Ass Movie Lionsgate's Danielle DePalma supervised the project along with Courtney Harris and David Hayes. Along with Hassell and Armitage, Ralph's project team also included art director Michael Elkeslassy, account manager Natasha Wisdom, Flash development lead Tim Kendrick, lead designer Josh McCartney, motion graphics editor James Hicks and copywriter Gregor Stevenson...
- Ralph Creates Superhero Generator Website Digital Creative Agency Ralph Creates Superhero Generator Website Leveraging Facebook Connect for Forthcoming Lionsgate Release "Kick-Ass"
- Ralph Details Flash Site Design For Kick-Ass Movie ..."We also developed a huge 3D wall in Facebook where the created superheroes are gathered," explained Ralph's CEO and account director Jay Armitage...
- Superhero Generator on Facebook Connect Digital creative agency Ralph has developed a viral game using Facebook Connect to promote the new superhero movie Kick-Ass...
- Ralph's "Kick-Ass" Promotion for Lionsgate Have a go - you know you've always wanted to be a superhero - and definitely kick some ass!
- Keep Her Awake in New 'Elm Street' Online Game Caffeine pills, self mutilation, a cold shower – what will you do to keep her awake?
- A Nightmare on Elm Street: Can You Keep Her Awake? Warner Bros. has busted out an interactive website to see if you can "Keep Her Awake" until then...
- Keep Her Awake Game - Ingenious Keep Her Awake From Freddy Game is Ingenious How clever is this. To keep the nightmares going, New Line Cinema has created this unique interactive game...
- Make Like A Superhero! Turn yourself into a superhero and your costumed alter ego could win a cameo in the Kick-Ass 2 comic...
- Rap Your Presents This Year A nice interactive viral from Virgin Media - send a rap video message requesting what you want for Xmas!
- Exclusive: National Hangover Day EW Exclusive: National Hangover Day video with Justin Bartha New Year's Day has unofficially been Hangover Day since, well, champagne was invented. But now Warner Bros. is celebrating the DVD launch of The Hangover with National Hangover Day slated for Jan. 1...
- RAP YO PRESENTS! Virgin Media helps Christmas shoppers rap their presents. Virgin Media has created a viral application that allows people to create an online rap of their Christmas wishlist...
- Life After Dexter Revolution magazine speaks to Chris Hassell, of Ralph London...
- Solve The Puzzle - SAW VI Now this is really cool technology. If you can solve the puzzle in 20 seconds you can see a new clip from SAW VI...
- Jigsaw Horror Game! With good ol' Jigsaw set to sate his sadistic bloodlust on October 23rd, Lionsgate and Twisted Pictures are pushing their penultimate ad campaign for the 6th SAW film...
- Saw VI: Ready to Play Jigsaw's Game? As we approach the October 23rd release date of Kevin Greutert's Saw VI, Lionsgate is pulling out all the stops in terms of promotion, including a nifty new game for fans to sink their teeth into...
- Favour Farm to Encourage Youth Volunteering UK charity launches online Favour Farm to encourage youth volunteering. V – the UK charity that aims to inspire youth volunteering has just launched a fun new site called The Favour Farm to encourage young people to do favours for those around them in everyday life...
- Psychoville Extreme Net The BBC has teamed up with boutique digital agency Ralph to create a revealing customisable video to promote the new scary, funny and bloody thriller Psychoville...
- Blood and pudding Ralph and Co is a three year-old London-based company that had the good sense to spin out of its parent, which focused on property advertising clients and is still doing well...
- BBC Launches Blackmail Viral BBC launces blackmail viral to promote 'Psychoville' Digital agency Ralph has created a customisable video viral to promote 'Psychoville' - the forthcoming BBC comedy-thriller...
- Campaigns for a New Generation The marketing campaigns for Season 2 and Season 3 of Showtime's Dexter broke new ground: first...
- Walt's Warning: Interactive Experience Site The new Walt's Warning Interactive Experience website from Sony Pictures Television & AMC has been launched as an online viral/interactive experience...
- Brilliant Viral Campaigns Facebook's BK Sacrifice App and 6 Other Examples of Brilliant Viral Campaigns...
- TV ads are taking the net by storm Companies such as Cadburys are increasingly using TV spots to launch their ad campaigns online...
- 'Yur Nexxt'!! Blood-curdling Friday the 13th viral warns 'Yur Nexxt' ..."Here at Ralph and Co we are proud to challenge the norm and continue to deliver truly innovative and creative campaigns that will be talked about for a long, long time."
- Ralph Debuts Friday 13th Ad Boutique digital creative agency Ralph has created a viral campaign to mark the launch of Paramount Pictures remake of the classic horror film Friday the 13th.
- Reinvent Yourself! Like all creative fields, design is subject to fads and fashions, so how do the leading designers, illustrators and agencies evolve in order to stay ahead of the game? Sean Ashcroft speaks to the experts about the best way to keep your style fresh...
- Unborn Viral! If you thought the whole 'viral video' craze was over... you'd be wrong. Just when you thought it was safe to surf YouTube again... the newest viral video is here! The lowdown? It's for THE UNBORN and is interactive!...
- You Are Fully Awesome! If you've seen Disney's Bolt then you're more than familiar with his hamster sidekick, Rhino. The hamster is featured in a viral website from Disney that allows you to make videos...
- Unseen scenes on unseen screen BEWARE. Do not watch if you are of a squeamish nature. Or if it's night...
- Dead Set - E4 'Unseenscreen.com' - Dead Set/E4 - Nice work for e4's 'Dead Set' - a new show that I'm getting quite excited about...
- Meet the new face of satire Meet the new face of satire as Hitler web craze goes viral ...Chris Hassell, director of Ralph, a London-based digital design agency which specialises in viral advertising, said: 'It's almost the perfect viral because it's easy to create and you've got a clip that can be easily adapted to anything...
- Big Brother Gets Infected With 'Dead Set' Big Brother takes a disturbing turn in E4's latest upcoming zombie/infection horror serial 'Dead Set...
- Midway launches online game Midway Games has released an interactive online game to promote the upcoming release of wrestling videogame 'TNA Impact!'. 'Anger Angle', created by digital ad agency Ralph...
- Anger Kurt Angle Anger Kurt Angle - Online Flash Game, Funny Stuff Ever wanted to beat Kurt Angle across the face with a plank of wood?
- GET ON THE HIT LIST! When Ralph's 2007 viral for FX serial killer show Dexter prompted complaints and a police interview for the directors...
- FX UK goes viral over Dexter FX UK is rolling out a viral marketing campaign to promote the second series of hit US drama Dexter, which follows a serial killer who works for the Miami police department.
- Issue a "Burn Notice" to Your Friends! Scare your friends into thinking their personal details are about to be wiped out...
- Ralph kills again.. Last year, a sinister digital campaign for Showtime's Dexter from U.K agency Ralph won our Freakiest Advertising Moment of 2007 contest. The Web site allowed visitors to send custom video news reports to friends, suggesting they were being targeted by a serial killer. Now, Ralph is back with a follow-up: the Dexter Hit List.
- Dexter viral makes viewer prime suspect ...The controversial Dexter Treatment viral, also created by Ralph, was launched to promote the first series of the show in 2007. It made people feel that they were the next victim of a serial killer on the rampage and attracted global media coverage, complaints from the public and calls for a police interview for Ralph's directors.
- FX Network: The Dexter Hit List ...Following its clever, controversial "Dexter Treament" viral effort to promote FX's U.K. broadcast of the first season of the hit show, London digital agency Ralph is back at it again in time for the network's season two premiere of...
- Ralph unleashes new viral for Dexter TV show It's time to scare your friends again with a new viral campaign for FX UK's hit TV show Dexter from digital creative agency Ralph. In 2007, Ralph unleashed a viral campaign for the first season of Dexter - the TV show about a Miami serial killer - that attempted to convince people that they were the next victim of a serial killer on the rampage. It attracted global media coverage, a string of awards including BIMA’s Best Use of Viral and AdFreaks freakiest ad, calls of complaint from the public and a police interview for Ralph’s directors..
- Name the Murder Target! A viral ad campaign to promote the new series of Dexter on FX allows fans to customise a video clip of a UK police press conference and name a friend as the next target on the "death list" of the eponymous serial killer. The viral ad, called the Dexter Hit List, has been created by digital agency Ralph to promote season two of the hit US show, which made its UK TV debut on FX on Sunday...
- Adult Swim: Save The Workers! More and more entertainment companies like Paramount and Universal are discovering the power of social media and viral marketing. And they should, since there content is mostly more compelling than the TV commercials of large brands (content is still king?). This time we saw a viral campaign Save the Workers from Adult Swim, the TV series owned by Time Warner...
- When Movies Come to JTV I wrote about The Human Lab Rat channel the other night and asked for comments to see what other people were thinking. Only a few people have responded. Since the film is launching this week, I wanted to finish my thoughts on the channel. I'm wondering how many people went to the channel and stuck it out through the entire preview?...
- The Ruins The viral campaign revolves around a fictional biologist called Alex Hamilton "The Human Lab Rat" who documents the latest experiment on his body – growing a parasitic vine under his skin...
- CN promotes 'Robotboy' using viral campaign In a bid to promote its kids programme Robotboy, Cartoon Network has launched its first viral campaign featuring an online game called Robotboy: Professor Moshimo's Robot Testing Lab...
- Cartoon Network Turner Broadcasting hired digital creative agency Ralph to produce an online game to promote Robotboy, the Cartoon Network series.
- Cartoon Network's Viral Debut Digital creative agency Ralph has been commissioned by Turner Broadcasting to create a Web game based on Robotboy, a Cartoon Network series. This is the first time ever that Cartoon Network has used a viral campaign to promote a series...
- Robotboy Heads Online Turner Broadcasting hires digital creative agency to produce online game for CN series...
- First Viral Campaign for Cartoon Network Turner Broadcasting has hired digital creative agency Ralph to produce an online game to promote Robotboy...
- Breaking Bad AMC is premiering their latest original series called Breaking Bad on January 20th...
- NO BULLSHIT AT RALPH! Craig Grannell talks to Jay Armitage, director and co-founder of digital creative agency Ralph, about how to approach digital work.
- Catchiest ads often of the viral variety The Showtime series "Dexter," about a forensics expert who also happens to be a serial killer, spawned
- Most memorable viral of 2007 That Dexter Viral campaign created by London agency Ralph which ...
- FX Network: The Dexter Treatment Broadcast on Showtime stateside, the hit horror/dark comedy series Dexter has a home across the Atlantic with FX...
- Meet Dexter; America's favourite serial killer I was shocked to learn that I'm next on Dexter's hit list. Take a look at this news report...
- Nickelodeon appoints Ralph for Kids' Choice campaign Nickelodeon has appointed digital agency Ralph to create a campaign for its interactive competition Me:TV @ the Nickelodeon Kids' Choice Awards.
- Show Exec Makes Sure Viewers Won't Take After 'Dexter' Showtime's Dexter has become such a huge hit among viewers, many of whom root for the show's murderous lead character.
- Dexter is a HIT in the US 'Dexter' campaign gets away with murder. It's not just kids who are freaked out by Showtime's advertising for Dexter, the program about a forensics expert who .....
- A Serial Killer is After You It is hilarious. But promise me you''ll use it with caution.
- Scare the living #*$@! out of your loved ones. Here is a short but sweet site for you. Want to scare your mom/wife/girlfriend half to death? Go here http://www.icetruck.tv/ and fill info about the target. You need to input name, age, profession, ....
- Send a serial killer email with Dexter Yes, this is a sick viral campaign for a TV show, but it could be an interesting way to surprise a friend
- The Serial Murderer Goes Viral Dexter, a series on Showtime about to enter its second season, stars Michael C. Hall as a Forensic expert who happens to also be a serial
- ESPN tasks Ralph with site revamp ESPN Classic, the satellite television sports channel, has hired digital advertising agency Ralph to overhaul its website...
- The Dexter viral - The Observer This week we want to know all about The Dexter viral ...
- TV campaign for Dexter FX to launch TV campaign for Dexter serial killer drama...
- No Mystery About It... Jay Armitage, the founder of DS Emotion, has now moved on to develop specialised digital agency Ralph, in Leeds, to focus on the changing digital environment...
- Ralph heads North with second office Digital advertising agency Ralph is launching a second office in Leeds in response to an increase in demand for digital work from brands in the North...
- How to frighten the mortal sh*t out of your friends How to frighten the mortal sh*t out of your friends and loved ones, causing them to abandon and disown you forever, while possibly instigating legal action...
- Ralph in Leeds! Ralph opens second office in Leeds...
- /How we built/ Mc Donalds Menu.info Chris Hassell explains how Ralph created a healthy site for McDonald's...
- Viral Marketing With many brands now buying into viral marketing, Dominic Dudley finds that, with bigger budgets and even bigger expectations, the medium has gone mainstream...
- Viral Awards Channel 4 viewers vote for Maverick Media's 'Juiced' viral...
- DS. Emotion rebrands as Ralph DS. Emotion, the independent digital agency, is rebranding as Ralph...
- The UKs Best Emails THE winners of the UK's first entertaining email, or viral, competition were announced today...
Show Exec Makes Sure Viewers Won't Take After 'Dexter'
buddytv - Sunday, October 21, 2007
Showtime's Dexter has become such a huge hit among viewers, many of whom root for the show's murderous lead character. While the cast and crew have been pleased with the show' success, they foresaw one drawback to making a skilled serial killer a modern-day hero when they were preparing for the second season.
According to executive producer Daniel Cerone, one worry was that some unhinged viewer would take after the show's eponymous protagonist, a blood spatter analyst for the Miami police department who chases after and murders criminals who have slipped through the cracks in the justice system.