Craig Grannell talks to Jay Armitage, director and co-founder of digital creative agency Ralph, about how to approach digital work.

Boutique agency

It's been a busy two years for Jay Armitage. Two years ago, he quit as director of branding and marketing agency DS.Emotion, and headed for new pastures, aided by Chris Hassell, also previously a director at the same company.

"Our goal was to work for clients in the entertainment sector, and to work the way we wanted to - not in a traditional agency style," explains Jay.

We formed Ralph because we felt there was a need for a smaller boutique-style digital agency that wasn't afraid to push boundaries and think a bit differently. Become an independent agency with no ties and no confining processes...a true creative agency, producing effective results."

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