Nickelodeon
Being called a mutant used to be an insult, but not anymore. This site, built to promote the hugely popular cartoon series, actually analyses your DNA* to discover latent X-Men style powers. Interesting fact; Ralph invested $12 billion into developing DNA analysing software for this project.
*Okay, not really, it's just a bit of fun.
We've been working with Nickelodeon for a few years now and things just keep getting better. Check out the various games and promotional sites we've produced.